Children’s toys must be fun and, above all, safe. In order to attractively present the sensitive topic of safety at TÜV SÜD’s trade fair stand, Löhr & Partner developed the stand concept and designed the brandwall, three steles and an information banner. The visual concept is based on illustrations showing children with their toys. In terms of content, the focus is on the TÜV SÜD safety tests. They ensure that all standards are reliably met and that children can play safely with the tested products.