For many years, we have accompanied the organization of this top-class event with our guest management tool SELECTID – from the registration of participants to communication and accreditation on site. In May 2012, Mercedes-Benz brand representatives from all over Europe met for the International Dealer Conference in Davos. Under the motto “To the top”, the guests could marvel at spectacular interaction offers, well-organized workshops and a breathtaking brand presentation on ice. The logistical challenge here was to coordinate different groups of participants in terms of time and space, involving the entire town of Davos.