After the World PM, Linde presented itself at Formnext, the leading industry platform for additive manufacturing and industrial 3D printing. In cooperation with the agency responsible for the trade fair construction, we conceived the graphic design and the placement of the exhibits. Using production examples and videos, we staged the strengths of Linde’s patented processes, first and foremost ADDvance^® Laser230 or ADDvance^® O₂ precision. This gave Linde’s consultants concrete starting points for discussions with interested customers.